Geoff and Lindsay started EmersonRose Events Inc. after losing people they loved to cancer and other life-threatening illnesses.
Geoff’s mom, Vicki Pettigrew, was a single mom and a business owner. Vicki taught Geoff how to choose his own path, how to make his own way, and how to be resilient. She was determined, hard-working, and strong. She always supported and encouraged him to achieve his personal version of success. She worked most of her life as a hairdresser and stylist, running her own salon for over 20 years. At 61 she became suddenly ill and lost her battle with lung cancer in just 3 weeks.
Lindsay’s Grampa, Craig Allison, was a dreamer and an achiever. He loved playing baseball and ran his own business as a notary public of the common law. Even though he liked to joke around and have a good time, he was a very astute businessman. Craig taught Lindsay how not to focus on the problems, but the successes. In his actions he showed her to surround herself with good, honest people. He taught her that words are invaluable in how they are chosen.
Above all, Lindsay learned from him that it is not the ideas that we have, but the way that they are used — and that we can do whatever we put our minds to as long as we commit to doing our best.
After ongoing heart surgery it was determined that he would not survive. He died at the age of 67.
Like so many others, both Craig and Vicki were never able to retire. They worked hard all their lives to reap a well-deserved benefit that never came. The people that are loved and remembered carry on as the heart and soul of this foundation.